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Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.
The Feature Highlights
Feature Heading 1
Use this section to highlight the main features and/or main benefits of your product.
Second Feature Heading
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
Another Feature Title
It's important that this section is easily skimmable. Leave more in-depth descriptions for later.
4th Feature Heading
You can easily duplicate this layout to add more features or remove a row to highlight fewer features.
This is a Multi-Purpose Text Section
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Get instant access to {product name} now!
This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.
5 Simple Steps to...
Boost Your Website's Conversion Rate
What our customers are saying:
Best part of the testimonials goes here...
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
DANA MOORE // Designer
The best kinds of testimonials are...
The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.
MARC JACOBS // Business Analyst
Here Comes Another Text Section
As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.
A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.
Product Overview Section
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
- 1Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
- 2Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
- 3You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.
MARC JACOBS // Author
In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.
You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.
Marc Jacobs
Join Over 3,000 Happy Customers
Best part of the testimonials goes here...
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
Julia Stone // Blogger
The best kinds of testimonials are...
You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.
Peter Dawson // It Consultant
The Best Time to Start Getting {Benefit} is Now!
This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.
5 Simple Steps to...
Boost Your Website's Conversion Rate
Secure Checkout
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Marc Jacobs
Frequently Asked Questions
Write the answer to the question here. This way, your visitors can easily pick the questions that matter to them, without being distracted by loads of text from the FAQ.
The text in this landing page gives you a lot of help in creating good copy. And don't worry about it too much. The only way to get better at copywriting is to write more copy. So, get writing.
It comes with the Thrive Architect plugin for WordPress. You can get it here.
Only if you like awesome landing pages that are rapidly customizable to your needs.
Does your product have a target audience? Does it have benefits? Then you can and should explain those benefits to your target audience on a page like this.
Your customers will let you know. The best way to find the "right" questions to answer in your FAQ is to pay attention to questions your visitors and customers send you. Your support system or helpdesk will be a rich source of insights about what questions need answering.
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